Your life insurance holds possibilities for securing the financial future of your dependents after your death. This is what makes it such a potent tool of investment which must be planned properly to get the right results at the right moment. You can check for relevant factors when looking for the right policy for your needs. It is possible to assess your needs intelligently and choose your life insurance policy accordingly to make sure that your policy yields proper benefits after your death.You can go in for life term insurance if you are looking for short-term investments or opt for whole life insurance which is suitable for long term insurance investment. This is because term insurance is valid for a term duration which varies from one year to 5, 10, 15, 20, or even 30 year term duration. However, whole life insurance is valid for the lifetime of the insured and there are additional benefits like cash value which are not available in term life. There are several factors which you need to consider while choosing from term life and whole life option.Whole life insurance is something which offers you worry free insurance coverage because it does not include any limited term duration. It also offers additional cash value which is accumulated from excess of amount paid in form of premiums in whole life insurance. You have to pay higher insurance rates in whole life insurance when you have to pay lower insurance rates in term life option. By comparison, term life scores over whole life insurance due to its simpler structure.You can look for life insurance online options to suit your insurance needs. You can ask insurers for competitive quotes on their websites or approach an online insurance broker. An online insurance broker approaches leading insurers on your behalf and collects competitive quotes base don your needs. It is also important that you keep an eye on the reliability of the insurance company from which you are buying insurance. It is important because if you have settlement issues at the outcome of the policy then your policy may not be worth it.It is possible to look for market ratings of your insurance company which is a reflection of the worth of the firm. It depends on the market performance and capital worth of the company. Standard accreditation agencies assign these market ratings to firms based on these factors. You can also look for web reviews of insurance company that you are looking to buy insurance from. Once you are sure of the reliability of the firm, you can start working on your underwriting profile.This underwriting profile can pave your way to get better insurance benefits on your policy. It is possible to look for expert help to work on your underwriting profile. Your underwriting profile should be in keeping with the underwriting guidelines of your insurer. This would help you improve insurance benefits on your policy. Your life expectancy is also a key factor in getting lower insurance rates on your policy. Cheap life insurance is easily available if you have a higher life expectancy. The better your life expectancy lower are the insurance rates on your policy.Your life expectancy depends on health condition and age at the time of buying policy. If you are young enough at the time of buying policy, you can get lower insurance rates due to higher life expectancy. It is also important that you have a good health condition to ensure no problems in getting higher insurance benefits on your policy. Your lifestyle issue also play an important role in deciding your life expectancy. Smoking is also a lifestyle issue which can mar your insurance benefits to a great extent.If you quit smoking, your life expectancy would go up and insurance rates would come down which if good for your insurance policy. You need to keep these factors in mind when looking for competitive term life insurance quotes. There are various ways of getting insurance quotes. However, choosing right insurance quotes requires you to be careful in your planning. Your nature of occupation is also important because it can increase your life expectancy or decrease it based on how much you are exposed to physical hazards at work.